There are kinds of growth in companies that can only come about through aquisition. There are a few basic motivations behind growth by aquisition:
- Buying another company to leverage its brands
- Buying another company to leverage its properties
- Buying another company to leverage its markets
- Buying another company to leverage its talents.
Each can make sense and each presents opportunities in growth and challenges in combining organizations and cultures. Purchasing another company often proves to be an easier process than connecting cultures well. Getting culture right counts because at the end of the quarter, culture trumps strategy.
