Exorcizing Corporate Jargon

I continue to be more amazed than entertained by people wasting time arguing over the unreconsilable distinctions like: strategy, tactic, objective, goal, function, value, principle, vision, direction, mission and so on. In rare moments of cynicism, I suspect that people argue about these abstractions precisely to postpone the kind of simple communication that requires some kind of commitment on their part. They represent the vocabulary of the status quo. And because the declared head of the table declares the official definitions, it doesn't mean the group will get beyond business as usual. My intervention of choice is to absolutely refuse to become complicit in their agenda. Instead I pose the simplest of questions, like:

What do you want?

Why do you want that?

When do you want it?

What are you willing to do about it?

What help do you need?

Who do you want to help?

These have the power to bring about authentic commitment, action and making a difference for a change.