The A, B, C's of Creativity

The rock star design firm IDEO’s CEO Tim Brown outlines three success factors in any creative endeavor. Ideo’s 3 Steps To A More Open, Innovative Mind | Fast Company | Business + Innovation He suggests that curiosity, empathy, and beginner’s mind make the difference. These are complements rather than substitutes for subject matter expertise. Interestingly, most innovators are actually not experts in their contexts of innovation.