We have myriad ways of languaging what we want to create in the present and future: purpose, why, drive, motivation, direction, vision, mission, goal, objective, desire, metrics, passion, priority, urgency, success, progress.
The frame of "interests" addresses "what we want to create" in a way that is personal, reasonable and engaging. Interests energize and organize us, in many ways better than some of the other frames. It's the simple question: What are we interested in creating, exploring, learning, discovering? It speaks to point and process, where the other frames often speak to one or the other. It is a sustainable, generative and connecting lens because, as the other frames are realms of the head, interests are realms of the heart.