The simplest way to a plan is by desired outcome rather than category. If we're doing a plan to get our first paying client, we name this as something like "First paying client plan." We don't need the unnecessary categorical ambiguity of arguing whether this is our "startup plan," "business plan," "feasibility plan," or whatever. Name it for what it is.
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Founded in 2002, the blog here continues to be a space of daily conversation about the science of mind and its implications and applications