The most important part of understanding markets is to not operate from assumptions. Markets are multi-dimensional, with people who prefer consistency and others who want innovation. Each has early and later adoptors. They are as influenced by factors outside our industry as within it. They shift and change over time and we do well when we are responsive and proactive in relation to them.
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Founded in 2002, the blog here continues to be a space of daily conversation about the science of mind and its implications and applications