It makes logical sense to many of us. If we want people to do better, we have to help them change. One small problem. People do not trust people they think have an agenda of changing them. People who are untrusted have no power to help people change.
We see people grow all the time. In each case, it's when they have engaged their goodness in new ways. If someone has eight abilities and qualities that add to their goodness, there are over 40,000 different ways they can combine these for growth.
Growth is not a matter of "changing" people. It's a matter of giving them the freedom and support to keep creating new combinations for new levels of performance and possibility.