When it comes to decision-making whether simple or complex intuition has distinctive advantage over conscious analysis, debate and deliberation. It pays off to understand and cultivate intuition.
Intuition is that subtle sense or gut feeling that we have in making sense out of uncertainty. Our intuition can sense patterns at least five times faster than our conscious mind can. And they can actually anticipate events 2 to 3 seconds before they occur.
Practicing developing intuition is both useful and possible. Even in heady times of big data, intuition is especially beneficial in situations where our unknowns to a large degree outnumber and outpace our knowns.