Leaders spend an interesting amount of time arguing about mission and strategy. These are military metaphors for campaigns to conquer enemies. The most fundamental reason leaders struggle is not about their incompetence or lack of will. It's because the metaphor simply doesn't apply.
There are many organizations focused on doing good. They don't have enemies. Their work doesn't involve military offensive. Their work lives in a whole different realm of creativity, innovation and sensitive delivery of value to markets.
They need dream-inspired approaches to deep listening and surprising the imagination of their markets. It has nothing to do with a mission and strategy of force, conquering and capturing, or debilitating other organizations. They find meaning in an organic growth imperative.