The power of questions

There is a direct relationship between the quality of our experience and the quality of questions we work from.

Questions live on a continuum from unripe to rotten.

Unripe: they are premature, not ready to be useful; they have potential but need to be developed to be useful.

Ripe: they are useful, actionable in the present through research

Rotten: they are old and only capable of old insights; not useful

It only makes sense to work from ripe questions.