The temptation in any kind of planning or working toward goals is to work from what we know. Knowns are the territories of comfort zones, the familiar. One response to uncertainty is to focus on our knowns and work from them.
Working from our knowns is good when we can and/or want to repeat history. It’s not a viable strategy when we want to make something new to happen. This takes working from our unknowns, translated into the forms of our questions. New possibilities live in the land of the unknown.