If by business plan we mean a document packed with unresearched and nonactionable assumptions about markets, revenue and investments, then no. Assumptions are risks, especially in contexts rich in uncertainty. A question plan is the only intelligent plan in these contexts. Questions plans are pathways paved by questions related to what we want to see possible and what we need to discover and decide.
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Founded in 2002, the blog here continues to be a space of daily conversation about the science of mind and its implications and applications