In RoadMapping, we work and adapt our pathways from questions.
Questions keep the work realistic, engaging, responsive and inclusive. They are the opposite of assumptions. Unlike goals and plans, pathways and questions never pretend to work from assumptions.
Each pathway suggests all manner of unknowns and actions. Unknowns are anything unclear, undecided, unconfirmed, unresearched, unresolved. Actions are anything we can research, draft, design, decide, build, test and launch.
Questions commonly come in the forms of: who, what, when, where, why, which, what if, should we, could we.
We translate each unknown and action into one or more questions. We work each path from our questions, in an order that makes sense.