In RoadMapping we pursue multiple pathways. This approach is based on two realities: there are always different right ways to make possible the future we would love to see and the ultimate constant on any pathway is change.
It is the ultimate planning assumption/delusion that a single pathway we call our “plan” could be the only right way or a way that will resist life's constant of change. When we have an honest relationship with the future, we are clear that realistic means moving along at least two pathways.
We want to start a new product or service. We describe two ways it could go forward, in design, production, funding, marketing. Because we're working from questions, we pursue the continuous emergence of new questions as we go. Ultimately, one becomes more promising, both work, we discover a much better third way, or we move forward with useful elements of each.
We're guided the whole way by the North Star of our highest good which is doing good, making money and having fun.