Any organization that gets to the point where anyone questions the integrity of communications in any media is an organization just around the corner from complete implosion. In a question-based culture, reality, in the form of data and only impeccably true narratives, matters more than ever. Leaders and teams only succeed when communication currencies have transparent trustworthiness. Not even small violations are tolerated. Not even a hint of "fake" anything is acceptable.
Teams move at the speed of trust. Trust thrives on the impeccability of everyone's word. A leader's tenure ends at the point any leader makes undeliverable promises. Everything is at risk when assumptions can't be and aren't questioned. Creativity is at risk when dissent is alienated and punished. It is no coincidence that the best organizations are also those with highest integrity.